I was reading some reviews for the book “Business Lessons from the Edge”, which talks about how extreme athletes use intelligent risk-taking
to succeed in business, when the idea of this article came to me.
Why would anyone hire a crazy risk-taker who risk even his
own life?
In a previous post I discussed the reasons that make us take a high risk action –as a sport-.
Well what does it take to succeed in business? Risk taking.
Preparation. Self-confidence. The same principles that drive extreme athletes
to the highest peaks of performance.
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